MANAGEMENT

Management deals with self and other human individuals. The entire world is divided into two parts namely the urban and the rural. The urban and rural are defined based on the population. But there are debates which try to differ rural from urban. Of course the population is one factor while the economy is the other factory. The turnover per individual in an urban is very much higher than the turnover per individual in a rural area. This turnover may also be defined by a term called per capita income. Because, the per capita income is higher, the objects and services are available at a higher rate when compared to its counterpart, rural areas. It also produces a major gap namely the opportunities. The opportunities for the individuals living in urban areas to access the different needs and kinds are very high. While, in the case of rural, the individuals living in a rural area shall not be in a position to get the opportunity as an urban area guy would get. This results in a gap between the urban and rural individuals. If we compare the literacy rate, the urban individuals have higher literacy rate than the rural individuals. There is also limited access for the rural individuals which results in the introduction of new term known as digital gap. Rural management is a field which is newly evolving and tries to fill the gaps as mentioned above. The rural management arrives at a holistic approach and hence try to fill the gaps.